A Brighter Web | Grow your business with digital marketing

5 Parts of a Clear Business Messaging Strategy

A messaging strategy is a filter to figure out the right words to say to the right people. 

The 5 components of any effective messaging strategy are:

1. Audience: who are you trying to do business with?
2. Problem: what is their issue?
3. Solution: how can you help them?
4. Credibility (Guide): why should they trust you?
5. Action: what do they need to do to get started?

So where does all of this go? Use this as a filter for all of the content you create. It should be your internal guide as a team to produce a consistent brand message.

Resources

• Messaging Strategy 
• Your Guide To Creating a Messaging Strategy For Your Brand
• 4 Mistakes to Avoid With Your Website Messaging 
• Why Messaging Strategy is Key for Website Content  

Getting Found Online with Search Engine Optimization

SEO is a key strategy for having your business discovered online. But what is SEO and how do you take advantage of it? SEO is more than just flipping a switch on your website—it’s a long-term, intentional strategy. But getting some of the basics right are easier than you think.

SEO stands for Search Engine Optimization. That refers to organic search results compared to paid search.

Google doesn't really change the rules very often so don't overthink it. Great content will get you a long way.

Three main areas to focus on for organic SEO:

1. Technical: becoming pretty easy in most cases.
   1. Speed: Simple theme with a good host
   2. Mobile responsive
   3. SSL
   4. Magic checkbox: "Discourage search engines from indexing this site”
2. On-site SEO
   1. Keywords
   2. Page titles, avoid jargon
   3. Content: headers and separate pages
3. Offsite
   1. External links: hard to get anymore, Get the low-hanging fruit

Resources

• Organic SEO and Keyword Research 
• 5 Tips to Improve SEO for Your Service-Based Business
• Instantly Improve Your SEO Writing
• SEO Best Practices You Should Do No Matter What
• Why is Organic SEO a Long-Term Strategy?