A marketing funnel is essentially a path for how users could interact with your marketing content as they move closer to becoming a customer with your business.
- A business might be found through a search engine by a potential customer.
- The customer lands on their website and reads a blog post on the topic they searched for.
- They then download a related free PDF resource.
- This means giving up their email address to get the resource and join the mailing list.
- This drops them into an automated welcome series of emails
- After the first three emails, they eventually make their first purchase.
The stages of a marketing funnel
- Awareness: getting to know you. Think about meeting a new person.
- Consideration: let me think about that. Think about asking them out on a date.
- Conversion: count me in. Think about a marriage proposal.
- Loyalty: I really like you. Think about staying married.
Tips for getting started.
- List out all of your marketing efforts. Label which stage they fit into
- Map out the connections between platforms.
- Eliminate anything that isn't driving business growth.
- Begin tracking how people move through these stages.
- Optimize places where bottlenecks occur.