Why Should My Business Care About Marketing Funnels?

A marketing funnel is essentially a path for how users could interact with your marketing content as they move closer to becoming a customer with your business.

For example: 

• A business might be found through a search engine by a potential customer. 
• The customer lands on their website and reads a blog post on the topic they searched for.
• They then download a related free PDF resource. 
• This means giving up their email address to get the resource and join the mailing list. 
• This drops them into an automated welcome series of emails
• After the first three emails, they eventually make their first purchase.

The stages of a marketing funnel

• Awareness: getting to know you. Think about meeting a new person.
• Consideration: let me think about that. Think about asking them out on a date.
• Conversion: count me in. Think about a marriage proposal.
• Loyalty: I really like you. Think about staying married.

Tips for getting started.

• List out all of your marketing efforts. Label which stage they fit into
• Map out the connections between platforms.
• Eliminate anything that isn't driving business growth.
• Begin tracking how people move through these stages.
• Optimize places where bottlenecks occur.

Resources

What is a Marketing Funnel and Why Do You Need One?