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Running a business is daunting. There are too many things to keep track of and everything seems to cost money. So how do you actually grow your company without going crazy or broke? At GreenMellen, we understand the challenges of being business owners. As a digital marketing agency for over a decade, we've got experience helping businesses grow using the latest technology and marketing best practices. The Brighter Web podcast is aimed at sharing practical advice. The show is hosted by GreenMellen partner Mickey Mellen & marketing manager Robert Carnes. Join us to learn about effective organizational processes and digital marketing insights.
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Thursday Sep 02, 2021
Thursday Sep 02, 2021
SEO is a key strategy for having your business discovered online. But what is SEO and how do you take advantage of it? SEO is more than just flipping a switch on your website—it’s a long-term, intentional strategy. But getting some of the basics right are easier than you think.
SEO stands for Search Engine Optimization. That refers to organic search results compared to paid search.
Google doesn't really change the rules very often so don't overthink it. Great content will get you a long way.
Three main areas to focus on for organic SEO:
- Technical: becoming pretty easy in most cases.
- Speed: Simple theme with a good host
- Mobile responsive
- SSL
- Magic checkbox: "Discourage search engines from indexing this site”
- On-site SEO
- Keywords
- Page titles, avoid jargon
- Content: headers and separate pages
- Offsite
- External links: hard to get anymore, Get the low-hanging fruit
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