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Running a business is daunting. There are too many things to keep track of and everything seems to cost money. So how do you actually grow your company without going crazy or broke? At GreenMellen, we understand the challenges of being business owners. As a digital marketing agency for over a decade, we've got experience helping businesses grow using the latest technology and marketing best practices. The Brighter Web podcast is aimed at sharing practical advice. The show is hosted by GreenMellen partner Mickey Mellen & marketing manager Robert Carnes. Join us to learn about effective organizational processes and digital marketing insights.
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Thursday Oct 28, 2021
Thursday Oct 28, 2021
Company websites can take a long time to create and cost a major piece of your marketing budget. What if there was a quicker and cheaper way to build a website that was also more responsive to your audience’s needs? That’s the idea behind Growth-Driven Design, a more modern way to build websites.
- Growth-Driven Design is a very different approach to web design, more of an iterative approach rather than one big swoop. They have a full course at Growth-Driven Design.com.
- There are three main phases:
- Strategy with user research
- Build starting with a launch pad
- Learn with continuous and proactive improvement
- This new approach is worth considering because it’s faster and has less upfront costs. However, it doesn’t work as well for larger, more established websites.
- We recently adopted some of the elements of GDD at GreenMellen. This has allowed us to be more strategic rather than being one-and-done. It gives us a more clear path to continue improvements.
Learn more about the process and get certified on HubSpot at their website: Growth-Driven Design | A Smarter Website Redesign Process
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