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Running a business is daunting. There are too many things to keep track of and everything seems to cost money. So how do you actually grow your company without going crazy or broke? At GreenMellen, we understand the challenges of being business owners. As a digital marketing agency for over a decade, we've got experience helping businesses grow using the latest technology and marketing best practices. The Brighter Web podcast is aimed at sharing practical advice. The show is hosted by GreenMellen partner Mickey Mellen & marketing manager Robert Carnes. Join us to learn about effective organizational processes and digital marketing insights.
Episodes
Thursday Oct 27, 2022
Thursday Oct 27, 2022
What is the magic email?
- It’s a way to get people’s attention in their inbox, but it’s kind of a last resort.
- I (Mickey) heard about it from Blair Enns (2Bobs podcast).
- The email is simply this: “Since I have not heard from you on this, I have to assume your priorities have changed.”
When do you use it?
- When all else has failed. This is your Hail Mary.
- After you’ve tried connecting with the person multiple times.
- For example, Mickey reached out to a person five times with no response before sending the magic email. He then got a reply 26 minutes later.
When should you NOT use it?
- Use it sparingly because the message is direct and snarky.
- Not on any relationships you don’t mind losing.
- It often gets people to respond, but not always positively.
Why do you think it works?
- Puts a bit of time pressure on. And some guilt, too.
- There must be some psychology behind what gets people to finally respond.
- “Works” is relative. A response is the main goal, though, and it works for that.
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