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Running a business is daunting. There are too many things to keep track of and everything seems to cost money. So how do you actually grow your company without going crazy or broke? At GreenMellen, we understand the challenges of being business owners. As a digital marketing agency for over a decade, we've got experience helping businesses grow using the latest technology and marketing best practices. The Brighter Web podcast is aimed at sharing practical advice. The show is hosted by GreenMellen partner Mickey Mellen & marketing manager Robert Carnes. Join us to learn about effective organizational processes and digital marketing insights.
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Thursday May 26, 2022
Thursday May 26, 2022
Podcasts are popular. The fact that you’re reading this or listening to this episode proves it. They’re not just for entertainment either. Podcasts can be great sources of information and building a brand. But not every business needs a podcast. Here are a few things to consider if you’re thinking about starting a podcast for your business.
Show Notes
Why are podcasts so popular?
- Podcasts are where blogs were 20 years ago.
- We’re slowly coming down from the boom. Plateauing in popularity.
- However, we expect that podcasts will still be popular in the near future.
- They’re easy to consume, especially passively.
- There’s a wide variety of topics and formats. Good way to find a niche.
- They blew up after we had the delivery platform (smartphones), unlike blogs.
Should every business have one?
- It’s a way to repurpose content and get it in front of more people.
- More places for people to find you.
- It builds trust and credibility.
- It forces you to stay on message and informed.
- M: We hired our CPA firm because of their podcast. Not anything specific, but just a few years of hearing their great content helped me understand what they were about, and even helped me develop more trust in them (without actually talking directly to them)
What are the reasons not to have a podcast?
- The biggest downside is the investment of time (and one-time equipment).
- It’s becoming an increasingly saturated market.
How does your business get started with creating a podcast?
- Get a name. Make it clear and unique.
- Pick out your hosting platform. Eg. Podbean, Libsyn or Anchor
- Set up your account.
- Decide on your format. Eg. interviews, roundtable discussions, audio blog
- Pick a host(s) and list of potential guests.
- Brainstorm episode topics. Start with 50, not all of which you’ll use.
- Decide on a publishing cadence. Monthly or bi-weekly. Start less.
- Start to make a content calendar.
- Build your setup. Buy mics and headphones. Know where to record.
- Record several episodes before launching. Batch recording is better.
- Edit episodes.
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