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Running a business is daunting. There are too many things to keep track of and everything seems to cost money. So how do you actually grow your company without going crazy or broke? At GreenMellen, we understand the challenges of being business owners. As a digital marketing agency for over a decade, we've got experience helping businesses grow using the latest technology and marketing best practices. The Brighter Web podcast is aimed at sharing practical advice. The show is hosted by GreenMellen partner Mickey Mellen & marketing manager Robert Carnes. Join us to learn about effective organizational processes and digital marketing insights.
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Thursday Dec 22, 2022
Thursday Dec 22, 2022
The best marketers are constant learners. We must keep up with plenty of trends to remain relevant. To help with that, let’s take a look at the six most popular ways to stay on top of digital marketing professional development.
Why is learning important for marketers?
- It’s always changing.
- There are no experts.
- It keeps you sharp and curious.
- You can be more well-rounded.
1. Books
- Books are undervalued.
- Expand your definition of reading: audiobooks count, too.
- A few reading suggestions:
- This is Marketing by Seth Godin
- How to Write Copy that Sells by Ray Edwards
- Marketing Made Simple by Donald Miller
- The Story Cycle by Robert Carnes
2. Podcasts
- Podcasts are easy to listen passively.
- Practice active listening: take notes, and take action
- Some suggestions:
- WorkLife with Adam Grant
- Hidden Brain with Shankar Vedantam
- All It Takes is a Goal with Jon Acuff
3. Conferences
- Conferences are more active and offer an experience
- These are a quick boost of inspiration and encouragement
- Create a plan to get the most out of your time & investment
- Some suggestions
4. Email newsletters
- They’re making a comeback
- Good way to curate lots of online content
- Avoid content overload by subscribing wisely
- Suggestions:
5. Mentor
- They help to shortcut experience.
- Help you focus on a relationship
- Find someone you want to be more like
- Find a professional program to help connect you
- They’re mutually beneficial for both of you
6. Make it stick
- Make learning a regular habit
- Take notes to help it remain in your head
- Take action - implement what you learned
- Share what you learned
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