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Running a business is daunting. There are too many things to keep track of and everything seems to cost money. So how do you actually grow your company without going crazy or broke? At GreenMellen, we understand the challenges of being business owners. As a digital marketing agency for over a decade, we've got experience helping businesses grow using the latest technology and marketing best practices. The Brighter Web podcast is aimed at sharing practical advice. The show is hosted by GreenMellen partner Mickey Mellen & marketing manager Robert Carnes. Join us to learn about effective organizational processes and digital marketing insights.
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Thursday Oct 12, 2023
Thursday Oct 12, 2023
There are plenty of great and effective digital marketing channels, but there are just as many bad ones. Or at least good channels that tend to be used poorly by lazy marketers. These are our six least favorite marketing channels.
Robert’s 3 least favorite
- Direct mail: because it’s usually useless and hard to track.
- Billboards: because no one looks at them while they’re driving.
- Twitter: because it’s been officially run into the ground.
Mickey’s 3 least favorite
- Spam email: Email marketing can be great, but it too often isn’t.
- Bogus LinkedIn connections: Don’t connect with me if I don’t know who you are.
- Unsolicited text messages: Texting should be personal, so stop bothering me.
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