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Running a business is daunting. There are too many things to keep track of and everything seems to cost money. So how do you actually grow your company without going crazy or broke? At GreenMellen, we understand the challenges of being business owners. As a digital marketing agency for over a decade, we've got experience helping businesses grow using the latest technology and marketing best practices. The Brighter Web podcast is aimed at sharing practical advice. The show is hosted by GreenMellen partner Mickey Mellen & marketing manager Robert Carnes. Join us to learn about effective organizational processes and digital marketing insights.
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Thursday Sep 28, 2023
Thursday Sep 28, 2023
Technology can make marketing easier for your business. The various software tools your company uses for marketing combine to make a marketing stack. But what tools should you use and how do you build the right marketing stack?
What is a marketing stack?
The set of tools and technologies that you use to plan, execute, and measure your marketing efforts.
What are the different categories to consider?
- Website content management system (CMS)
- Domain name registrar, DNS, and Website host
- Customer relationship manager (CRM) database
- Email marketing platform
- Social media management
- Survey & feedback tool
- Graphic design software
How do you choose the right marketing software?
It’s the classic battle of “all in one” (like Zoho) or the best of each different piece.
I lean toward the best of each piece but certainly combine when I can.
How do you set a budget for your software?
In most cases, for a small business, time is a bigger issue than cost.
The cost for most of these tools doesn’t exceed perhaps $30/user/mo, but it can add up.
Do you need digital tools for everything?
YES! At least that’s our opinion.
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