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Running a business is daunting. There are too many things to keep track of and everything seems to cost money. So how do you actually grow your company without going crazy or broke? At GreenMellen, we understand the challenges of being business owners. As a digital marketing agency for over a decade, we've got experience helping businesses grow using the latest technology and marketing best practices. The Brighter Web podcast is aimed at sharing practical advice. The show is hosted by GreenMellen partner Mickey Mellen & marketing manager Robert Carnes. Join us to learn about effective organizational processes and digital marketing insights.
Episodes
Thursday Aug 04, 2022
Balancing Remote Work with In-Office Work
Thursday Aug 04, 2022
Thursday Aug 04, 2022
Remote work has been around for decades, but a global pandemic and booming technology have allowed for working from home to become more commonplace. But is this practice a fad or the future of work? How do businesses handle this changing landscape of work?
Is this the desirable benefit some people think it is? Is it the future or a fad?
- Depends largely on the industry.
- Some businesses are able to get away with it more than others.
- It can also be individual. Some people are more productive at home than the office.
How have we made this work at GreenMellen?
In-person work:
- Collaboration time
- Social time
Remote work:
- Block your lunch hour
- Stay on communication channels
What are some of the benefits or disadvantages as we see it?
- Pros: more flexibility, no commute, happier employees, save $$ on offices
- Cons: less face time, abuse of company time, less collaboration, more isolation
How can other businesses prepare for more remote or hybrid work?
- Find the right communication channels—Slack, Zoom, Loom, etc.
- Help people set boundaries (reference our episode on mental health)
- Find ways to maintain a culture and keep people plugged in
- Keep an open mind and listen to what your team expects
How does this impact marketing?
- Online presence matters even more than ever—both for customers and the team
- Collaboration and communication become a challenge, but still achievable
- Save money in office space and put it back into marketing that has direct results?
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