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Running a business is daunting. There are too many things to keep track of and everything seems to cost money. So how do you actually grow your company without going crazy or broke? At GreenMellen, we understand the challenges of being business owners. As a digital marketing agency for over a decade, we've got experience helping businesses grow using the latest technology and marketing best practices. The Brighter Web podcast is aimed at sharing practical advice. The show is hosted by GreenMellen partner Mickey Mellen & marketing manager Robert Carnes. Join us to learn about effective organizational processes and digital marketing insights.
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Thursday Sep 16, 2021
Thursday Sep 16, 2021
A messaging strategy is a filter to figure out the right words to say to the right people.
The 5 components of any effective messaging strategy are:
- Audience: who are you trying to do business with?
- Problem: what is their issue?
- Solution: how can you help them?
- Credibility (Guide): why should they trust you?
- Action: what do they need to do to get started?
So where does all of this go? Use this as a filter for all of the content you create. It should be your internal guide as a team to produce a consistent brand message.
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