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Running a business is daunting. There are too many things to keep track of and everything seems to cost money. So how do you actually grow your company without going crazy or broke? At GreenMellen, we understand the challenges of being business owners. As a digital marketing agency for over a decade, we've got experience helping businesses grow using the latest technology and marketing best practices. The Brighter Web podcast is aimed at sharing practical advice. The show is hosted by GreenMellen partner Mickey Mellen & marketing manager Robert Carnes. Join us to learn about effective organizational processes and digital marketing insights.
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Thursday Mar 10, 2022
Thursday Mar 10, 2022
The work on your beautiful company website doesn’t end once you launch it. There’s still a lot of work that comes with maintaining the technical and content elements. However, this effort is well worth it to ensure your website is secure and represents your business well.
Show Notes
What happens if you don’t keep your website secure?
- It can get hacked... and you might not even know it
- It can crash
- It will be slow: Use a tool like GT Metrix to test your website speed
- Less likely to be listed on Google
4 Steps to keeping your website updated
- Backup regularly
- Keep themes & plugins updated
- Malware scans: use tool like Google Search Console
- Uptime Monitoring
How to keep your website’s content updated
- Review your site periodically
- Use evergreen language: eg. “been in business since 1980” instead of “for 40 years”
- Get an outsider to look at your website
- Write a blog to keep content fresh
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