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Running a business is daunting. There are too many things to keep track of and everything seems to cost money. So how do you actually grow your company without going crazy or broke? At GreenMellen, we understand the challenges of being business owners. As a digital marketing agency for over a decade, we've got experience helping businesses grow using the latest technology and marketing best practices. The Brighter Web podcast is aimed at sharing practical advice. The show is hosted by GreenMellen partner Mickey Mellen & marketing manager Robert Carnes. Join us to learn about effective organizational processes and digital marketing insights.
Episodes
Thursday Oct 17, 2024
Thursday Oct 17, 2024
Diversity is an often discussed but just as frequently misunderstood topic—including in marketing. What does being inclusive in digital marketing mean, and why is it important? We invited a marketer with experience dealing with these questions to join us on the podcast. Let’s learn from Daniela Cintron how we can all be more diverse in our representation to reach wider audiences and connect with them more deeply and authentically.
Thursday Oct 03, 2024
Thursday Oct 03, 2024
YouTube is the second-largest search engine online and the largest video platform. Video is becoming an increasingly powerful way to reach people online; however, producing and sharing meaningful video content is a challenge. In this episode, we talk to video production professional Kendrich Disch about the basics of growing your following on YouTube.
Links
- verticalriver.co - video production agency in Atlanta
- tubeworks.co - Done for your YouTube channel management
- growthlab.tubeworks.co - DIY resources (courses, templates, downloads, community, etc)
- Rode mics: https://rode.com/en-us/microphones/wireless/wireless-me
Thursday Sep 19, 2024
Thursday Sep 19, 2024
Every small business owner understands that social media is meant to be part of your online presence. But which platforms should you be active on? How often should you post? What’s the goal with social media? Do you need to pay for ads? Liz Bachmann manages organic social media and more for small businesses and joins us on the podcast to answer these questions and more.
Show Notes
Thursday Sep 05, 2024
Thursday Sep 05, 2024
Over 40% of websites are built using WordPress—the popular open-sourced content management system. But do you need to be a web developer to build an effective website using WordPress. To break this down, we invited our friend and WordPress web creator, April Wier, to the podcast.
Links
Thursday Aug 08, 2024
Thursday Aug 08, 2024
Communicating clearly is a cornerstone of effective marketing. But how do you maintain a consistent message across various digital platforms? It begins with great marketing copywriting. To unpack this underappreciated art, we invited freelance copywriter Jessica Fralin on the podcast.
Links
Thursday Jul 25, 2024
Thursday Jul 25, 2024
Despite what you might think, effective digital marketing isn’t free. It takes time and knowledge, and it can often require paid advertising to reach new audiences. The digital ad landscape can be overwhelming, so we invited our friend Mike Scott from Manticore Marketing to walk us through how any small business can get started with ads.
Links
Thursday Jul 11, 2024
Thursday Jul 11, 2024
Your company’s brand is built on how you’re perceived by the general public. Therefore, managing your reputation among consumers using public relations is a valuable practice in branding. Cindy Miller is a PR expert with years of experience and the CEO of Cindy Miller Communications. She spoke with Mickey about the value of public relations and how you can get started with PR at your small business.
Links
Thursday May 23, 2024
Thursday May 23, 2024
Even if it’s not in your job title or description, you’re likely somewhat familiar with project management. However, it’s not a responsibility everyone fully understands or embraces. This makes project management one of the most underrated and underappreciated parts of business and marketing. We invited GreenMellen’s project manager, Brooke Desmond, on to discuss how we can all improve our project management.
Thursday May 09, 2024
Thursday May 09, 2024
What is it like to start and run a marketing agency? Our co-host Mickey Mellen invites his co-founder Ali Green to the show to discuss building GreenMellen together. This is a peek behind the curtain of how a digital marketing agency works and what it takes to operate smoothly.
Thursday Apr 25, 2024
Thursday Apr 25, 2024
Is SEO still relevant to marketers, especially with recent changes with technology? The short answer is yes, and we invited search expert Bobby Kircher to discuss why. Let’s make search optimization practical and achievable for small businesses like yours.
Links
- Bobby’s website: https://bobbykircher.com/
- Papaya Search: https://papayasearch.com/
- Bobby on LinkedIn: https://www.linkedin.com/in/bobbykircher/